Myopia.Care is supporting the Myopia Awareness Week, 13 – 19 May 2019, created by the collaboration between World Council of Optometry and Brien Holden Vision Institute.
Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world.
The hosts have put together some post ideas for you, but if you want to create your own posts, you can translate it, that is great too!
Just remember to TAG @MyopiaMovement so they can share your content and make sure you be part of the conversation by including our campaign hashtag #MyopiaMovement
Of course, you can add also the TAG @Myopia.Care (Facebook & Instagram), @MyopiaCare (Twitter) and #MyopiaCare to your posts.
Share the campaign with your customers!
We are pleased to share the artworks from the campaign with you.
Click on the image to open and download it.
We are building a movement...to stop myopia in its tracks!
We know that almost half the world’s population will be myopic by the year 2050, with nearly one billion people in the high myopia category. Myopia Awareness Week is about getting people talking about myopia in homes and optometry practices around the world.
“We want to improve communication about myopia and its implication on lives, particularly children. We want caregivers to understand that children’s eye health is an important part of their overall health and development. We also want to make sure that optometrists are equipped with the knowledge to help treat their myopic patients. Ultimately, our efforts are about building a movement to fight this myopia epidemic that we all we see coming,” - Dr Scott Mundle, President, World Council of Optometry.
“There is much happening in research, product development and professional education to meet the myopia challenge, but it is critical we engage with those at the front-lines – eye care practitioners – to ensure they have the understanding and tools to protect our children’s futures,” - Yvette Waddell, CEO, Brien Holden Vision Institute.